Message ETIA
Contact ETIA
Interview Script: potential participant’s needs/market research

Interview Script: potential participant’s needs/market research

Written by Judith Richardson

The interview script can be used in a number of settings and for different purposes, the following are just some of the possible applications: 

  • You want to make contact with potential participants – in a sales context.  Ask them if they would be willing to help you with getting feedback on a program you are offering. 
  • You are wanting to find out what motivates parents to want to get help and attend training – if you interviewed 10-15 people you would get a good sense of your potential participants needs.  We often make assumptions about our potential parents needs. 
  • Once you have this info, your marketing materials can be tailored so you are speaking directly to your clients pain points. 
  • If you had a group of parents you were addressing you could get them in pairs and interview each other.  Creates connection and would be a great way to then introduce PET to them?  
  • If you were working 1:1 with parents and wanted to quickly arrive at their underlying issues/problems.
  • If someone contacted you and they were interested in learning more about what you do?
  • Either use it session 1 or pre-class to help participants focus on their desired outcomes and also a way of finding out their current challenges.
  • A Facebook post “What are your greatest challenge you struggle with as a parent?” Etc 

The script could be modified for purpose.  Let your imagination have fun in finding ways to weave it into you business… 

The Interview Script was presented at a recent professional development for ETIA Instructors titled “Getting Participants to Your Course”.

Judith Richardson

Judith Richardson


Making changes doesn't have to be hard. Our programs teach us how to be authentic with ourselves and others. 1. Parenting Program P.E.T. It's rare to find a parent these days who isn't feeling stressed and tired from juggling life's demands. To benefit from P.E.T. you just need the desire to learn how to build warmer closer relationships with your children that will stand the test of teenagehood and beyond. P.E.T. is just the right balance of learning powerful and practical communication skills and a philosophy that will support you in creating harmony in your home. Parents graduate from their training feeling calmer more confident and competent to handle their parenting and lifestyle challenges. 2. Instructor Training: Becoming a BYB or P.E.T. instructor is one of the most rewarding things I have done. If you want to become a Master Communicator, this is a great way to do it. I offer training in a variety of ways to allow flexibility to suit our busy lives. Please call to discuss. Be Your Best Program - a personal empowerment program for everyone: 3. Be Your Best A program just for you with an emphasis on taking more control of your life, becoming more assertive, and getting more of your personal needs met! A great program for anyone who wants to be more effective and highly recommended for parents also. “I discovered ways to find peaceful resolutions to conflicts and how to break certain patterns within my life. I feel more skilled in how to maintain deep personal relationships through honest and authentic communication.” Kim Victoria, Dandenong Ranges. 4. Instructor Refreshers: An important way for instructors to stay current and connected or to get personalised coaching to re-entering teaching. These can be 1:1 or in a small group, in person, or via Zoom. Whatever your needs, I look forward to talking with you and exploring the possibilities these wonderful programs offer. Warm regards, Judith Please call me at M:0416036961 or [email protected]

From the ETIA Blog

Written by instructors, the ETIA blog provides a wealth of information and practical advice.

Loving Family | About ETIA

About ETIA

The Effectiveness Training Institute of Australia (ETIA) Ltd is a not-for-profit, community based organisation that is dedicated to making courses in communication and conflict resolution skills available and accessible to all people in Australia.

ETIA’s mission is to provide individuals with effective communication and conflict resolution skills to build connected, harmonious relationships.

Our inspiration and programs come from the late Dr Thomas Gordon who is the author and founder of Parent Effectiveness Training (P.E.T.) program and Gordon Training International (GTI).

Learn More